The Benefit of Session Tracks

Many online event platforms attempt to copy in-person events, particularly when it comes to sessions. During an in-person event, there are a few rooms set up with perhaps a theme for each (or perhaps none at all). The sessions are presented in each of the rooms and there is typically a ten-fifteen minute break in between so attendees can check the schedule, look for the next presentation, grab a cup of coffee, and settle in before it begins.

Many platforms emulate this by having a session listing where the attendee will choose a particular session to watch and, like a webcast, when it is over, click back to the lobby to choose the next they want to watch.

As an attendee, if there is a theme to a room, typically, you want to watch all of the sessions. You find a table in the room, settle in your chair, and stay there until the sessions you’re interested in run out. If an in-person event were run the same way as many online events, the room would have to be cleared before the next session, forcing all attendees to stand outside before being let back in.

That idea seems so inconvenient and unnecessary that vConferenceOnline created session tracks. It’s very similar to a playlist – sessions are scheduled to present live or play pre-recorded content at a particular time, have a break in between, then continue with the next session. An attendee can simply stay in the “room” and have the sessions play seamlessly and conveniently.

How does that benefit you, as a conference host?

The time in-between the sessions can be used for any manner of things. You can play elevator music to entertain the attendees. You can host a trivia game. You can ask people to communicate with you via Twitter hashtags or Facebook. You can show commercials from you or your sponsors. Ten or fifteen minutes is a lot of air time – with no fewer options for how to use it!

Many options that make things easier for your attendees also make for great opportunities for you and your sponsors. Just think creatively!

Your Speakers are Your Biggest Assets

A conference relies heavily on its content to market the event – which makes a lot of sense. If you see a movie trailer and hate the concept behind it, you aren’t likely to pay money to go see it, let alone waste your time with it.

Therefore, it is extremely important to have talented, comfortable, knowledgeable speakers for your event. If they are well-known, active in whatever community you are a part of, this makes them an even bigger asset. How do you use their influence to your benefit?

Many virtual event coordinators create banners or badges for their speakers to put on their website or blog. These will say something like “I am a speaker at x event” and link to the event. If you want to track how many people use the links from your speakers’ sites/blogs, you can always use a VIP or discount code.

Most public speakers have active social media accounts as well – Facebook, Twitter, Instagram, or a blog. These are another great opportunity for your speakers to proudly announce that they’ll be participating in the event and to encourage their peers and audience to join in on the event. With virtual events, this is even better – the followers are used to interacting with this person virtually, so communication during the event will be very effective.

Are your speakers running/part of their own companies outside of your event as well? That’s a great opportunity to set them up with a virtual event booth. They will be able to interact with attendees not only through their presentation and the chat you set up during/after, but in their booth as well. Curious attendees can learn more about the speaker’s company, which can be a huge selling point to get those popular speakers to participate in your event as well.

Make sure that your communication with your speakers is effective and frequent. This builds a relationship between you, ensuring that the speaker is having the best experience possible, encouraging them to participate in your events again in the future. Well-known speakers in your community often discuss with one another their experiences at events and if yours has been excellent, your speaker may have contacts that would be happy to participate in your future events as well!

Most of all – remember that without presenters, you would not have an event. Your speakers are very important and should be treated as such!