“Show, don’t tell.” It’s one of the first things you learn when you take an English class. Whether it’s a short story or an essay about Nietzche, you want your audience to believe you’re an authority on whatever you’re talking about, but you can’t just insist that you are that authority. When you’re trying to…
Category: outreach
How to Incorporate Online Events into Your In-Person Events
While online events are gaining traction, there still are many reasons to have in-person events. Some sponsors prefer in-person booths, some attendees enjoy the chance to leave the office for a few days, and other reasons. However, you may still want the opportunity to reach a larger audience – sponsors who like the option of…
Simplifying Online Events
Continuing with the theme of “biggest concerns about online events,” another worry I hear from clients is that hosting virtual events just seem so complicated. This is understandable when you’re approaching a medium you haven’t utilized before or even changing hosting platforms. There is a bit of a learning curve usually when starting a new type…
Getting beyond Marketing Emails
Every marketer’s dream is to have their ideal audience and potential clients come to them. No banner ads, spam marketing emails, or annoying commercials necessary – and it make an advertiser’s job easier. Hands-free marketing is the goal, right? How do you make the marketing process so easy that your clients find you before they…
Adding Value to Your Event with Certification
Nearly every industry in the world encourages, if not requires, continuing education. Typically, this is found in the form of expensive in-person conferences, which to attend, people have to drive across the state, fly across the country, or go to an in-town hotel. Continuing to grow and learn is a huge part of being able to…
5 Reasons Why a Virtual Conference Will be More Successful for You
Events are inherently marketing for the companies involved. Whether the event is meant to be educational, networking, or simply a tradeshow, the end-goal for those arranging the event is marketing. Most companies have a pretty strict budget for all things, but marketing is difficult to quantify, since the results aren’t always immediate or easy to measure….
What kind of virtual event should you host?
You have decided you don’t want to do an in-person event; you want to avoid the hassle, the enormous costs, the inconvenience. Now, you’re ready to dive into the virtual event space…but with what kind of event? Luckily for you, virtual event platforms are malleable and any kind of event you want to host can…
Your Speakers are Your Biggest Assets
A conference relies heavily on its content to market the event – which makes a lot of sense. If you see a movie trailer and hate the concept behind it, you aren’t likely to pay money to go see it, let alone waste your time with it. Therefore, it is extremely important to have talented,…
Do Virtual Events Hurt Your In-Person Events?
This question comes up quite a bit. The short answer… if you do it right, is… No. If you can market the virtual event in conjunction with the in-person event, you end up boosting the value of the in-person event. If you market one, then move to the other, then back again, the messaging can…
Digital Marketing Tips, Experiences and Blood, Sweat and Tears
While the virtual event is over (it’s still available on-demand, and free, watch it here), the learning and application of the different experiences and all of the information presented (and there is a LOT there), is just getting started. The GroupHigh event is on-demand and ready to watch – make sure you check out this…