“Show, don’t tell.” It’s one of the first things you learn when you take an English class. Whether it’s a short story or an essay about Nietzche, you want your audience to believe you’re an authority on whatever you’re talking about, but you can’t just insist that you are that authority. When you’re trying to…
Tag: content marketing
How to Incorporate Online Events into Your In-Person Events
While online events are gaining traction, there still are many reasons to have in-person events. Some sponsors prefer in-person booths, some attendees enjoy the chance to leave the office for a few days, and other reasons. However, you may still want the opportunity to reach a larger audience – sponsors who like the option of…
Help Viewers Understand First
Many people approach a webcast or virtual conference session as an opportunity to sell. This ends up driving the content for the session, and it drives the focus and presentation style as well. While it’s certainly possible to present a “pre-sales” type presentation with information about your product or service in hopes of driving the…
Foolproof Marketing Strategy – Across All Channels
A question people are always asking is, “How do you profit from _____?” The entire point of marketing, digital or otherwise, is always trying to turn a profit. That’s the point of selling products or services, right? Wrong. I’m going to tell you a secret that I’ve learned from endlessly researching “how to market correctly.”…