“Show, don’t tell.” It’s one of the first things you learn when you take an English class. Whether it’s a short story or an essay about Nietzche, you want your audience to believe you’re an authority on whatever you’re talking about, but you can’t just insist that you are that authority. When you’re trying to…
Tag: marketing
Virtual Events are Too Expensive!
The cost of virtual or online events is a really big factor when deciding whether or not to host an event this way. Marketing budgets are always pretty tight and approaching the Powers That Be for a budget boost or with a new idea can be nerve-wracking. Luckily, I can set your mind at ease…
Simplifying Online Events
Continuing with the theme of “biggest concerns about online events,” another worry I hear from clients is that hosting virtual events just seem so complicated. This is understandable when you’re approaching a medium you haven’t utilized before or even changing hosting platforms. There is a bit of a learning curve usually when starting a new type…
Getting beyond Marketing Emails
Every marketer’s dream is to have their ideal audience and potential clients come to them. No banner ads, spam marketing emails, or annoying commercials necessary – and it make an advertiser’s job easier. Hands-free marketing is the goal, right? How do you make the marketing process so easy that your clients find you before they…
5 Reasons Why a Virtual Conference Will be More Successful for You
Events are inherently marketing for the companies involved. Whether the event is meant to be educational, networking, or simply a tradeshow, the end-goal for those arranging the event is marketing. Most companies have a pretty strict budget for all things, but marketing is difficult to quantify, since the results aren’t always immediate or easy to measure….
The Benefit of Session Tracks
Many online event platforms attempt to copy in-person events, particularly when it comes to sessions. During an in-person event, there are a few rooms set up with perhaps a theme for each (or perhaps none at all). The sessions are presented in each of the rooms and there is typically a ten-fifteen minute break in between…
Your Speakers are Your Biggest Assets
A conference relies heavily on its content to market the event – which makes a lot of sense. If you see a movie trailer and hate the concept behind it, you aren’t likely to pay money to go see it, let alone waste your time with it. Therefore, it is extremely important to have talented,…
Do Virtual Events Hurt Your In-Person Events?
This question comes up quite a bit. The short answer… if you do it right, is… No. If you can market the virtual event in conjunction with the in-person event, you end up boosting the value of the in-person event. If you market one, then move to the other, then back again, the messaging can…
How Long Does It Take? (To create and start an virtual conference?)
This may be one of the most often asked questions about setting up an event: how much lead time do you need prior to getting an event up, running and online to allow it to be successful? Unfortunately, the short answer is, “It depends.” Fortunately, we can pretty reliably call out what specifically it depends on….
Digital Marketing Tips, Experiences and Blood, Sweat and Tears
While the virtual event is over (it’s still available on-demand, and free, watch it here), the learning and application of the different experiences and all of the information presented (and there is a LOT there), is just getting started. The GroupHigh event is on-demand and ready to watch – make sure you check out this…