When you set up your event, you’ll be creating the information pages – the pages that people will use to find out more about your event. Typically these include information about the event, registration, speaker information and sessions.
One of the areas you can make a big difference in your attendee’s perception and expectations for the event is the Thank You page. It’s often missed because it actually comes after the registration is completed.
Add Video for Great Impact
After the attendee has registered, take them to a page that shows them information about the event, their confirmation and, typically, behind the scenes an email is sent out that confirms their registration.
You can increase the marketing impact though if you also include a link in that confirmation email to real, usable information. Give them a taste of what the event has in store. Put together a short, 2-5 minute video and provide a small take-away of what they can expect. Of course make sure you also talk about your presenters, the sponsors (if you have them) and so-on – that helps solidify the event in the attendee’s mind.
The key to the video is to put it on a page that is only accessible by having a direct link (like from the confirmation email). But the trick is to suggest sharing the link to the video with others that may be interested in the event. This can help build buzz, provide a reason for sharing and more.
Follow-up with your attendees – you can provide additional information about the event, the speakers, new speakers and/or sponsors you’ve added, contests you’ll be holding, etc. Make your attendees part of the evolution of your event during the deployment of different pieces.
As with the Thank You video above, consider making the follow-up a short video – make it share-ready (even on YouTube or Facebook if desired) so they can let others know about the event. Short, sweet and personable – provide a tip or two and suggest they share it if it sounds like something others would enjoy as well.
Both of these items, taken together, provide great outreach, provide reasons to share for your attendees and at the same time validate that they’ve elected to register for and attend a great event.