Nearly every industry in the world encourages, if not requires, continuing education. Typically, this is found in the form of expensive in-person conferences, which to attend, people have to drive across the state, fly across the country, or go to an in-town hotel. Continuing to grow and learn is a huge part of being able to climb the ladder in almost any industry.
How can this help you to add value to your event?
There are two options for adding certification to your event. If you are an educational company anyway, contacting a certifying body to figure out the steps to become officially certified in your industry is a great place to start. You will submit your presentations and any testing materials and they will determine if you are able to give out official continuing education credits.
An official certification is a huge benefit to your event, as it becomes a draw not only for the attendee, but their company. Frequently, with continuing education, the company will foot the bill, making it easier for you to reach more attendees. 
However, there is another option if you cannot reach out to a certifying body. Including certification in your event does not necessarily require an official certifying
body. If you have a decent name in your industry – or are cultivating
one, you can set up the event a little differently.
Your event can simply have a short quiz for each presentation (typically, these are 5-10 questions). With a platform like vConferenceOnline, you can then automatically grade these and distribute certificates via email. The certificate will have your company name as well as details for the number of credits the attendee earned in the event, typically gauged by the number of hours – or fraction of hour.
Including certification in your event adds an incredible amount of value – and makes it very easy to justify a cost to your attendee. This makes the event more profitable for you. It also makes the content very easy to re-use after the fact in a webinar or online course style event, further monetizing your content.