While online events are gaining traction, there still are many reasons to have in-person events. Some sponsors prefer in-person booths, some attendees enjoy the chance to leave the office for a few days, and other reasons. However, you may still want the opportunity to reach a larger audience – sponsors who like the option of…
Category: Planning
Combining Live and Simulated-Live Sessions
As technology advances and events transition smoothly from in-person to online, one thing remains certain – there’s just something our presenters enjoy about giving their sessions live. Online events have a great way to simulate this experience with simulated-live presentations. These are recorded ahead of time at the presenter’s leisure at their home or office…
Simplifying Online Events
Continuing with the theme of “biggest concerns about online events,” another worry I hear from clients is that hosting virtual events just seem so complicated. This is understandable when you’re approaching a medium you haven’t utilized before or even changing hosting platforms. There is a bit of a learning curve usually when starting a new type…
What kind of virtual event should you host?
You have decided you don’t want to do an in-person event; you want to avoid the hassle, the enormous costs, the inconvenience. Now, you’re ready to dive into the virtual event space…but with what kind of event? Luckily for you, virtual event platforms are malleable and any kind of event you want to host can…
Pre-Record or Broadcast Live?
In-person conferences are only slightly different from online events, but one way in which they are vastly different is the presenting style. In-person events are presented live, with the speaker on a stage or at the front of a classroom-style room, speaking to the audience in real-time. They can step off the stage and answer…
Your Speakers are Your Biggest Assets
A conference relies heavily on its content to market the event – which makes a lot of sense. If you see a movie trailer and hate the concept behind it, you aren’t likely to pay money to go see it, let alone waste your time with it. Therefore, it is extremely important to have talented,…
First Steps to a Virtual Event
If you’re working on a virtual conference or convention, you already know your goals… so what really are your first steps? Contact your speakers!
Fundamental Choices: Live vs. Pre-Recorded or Pre-Produced
One thing we constantly work with clients on understanding is the use of pre-recorded, or pre-produced sessions vs. live, on-the-air content. Generally speaking, the decision from a quality and control standpoint is extremely clear. You want to pre-record your sessions. Why is this? It comes down to quality of content and control of your event….
Where Do I Begin?
Getting your first virtual conference or event up and running can be a daunting task – but it’s really not as big of a hill as it may seem initially. Remember the old adage, “How do you eat an elephant? One bite at a time*.” It’s the same with an event. (source) The really great…
Do Virtual Events Hurt Your In-Person Events?
This question comes up quite a bit. The short answer… if you do it right, is… No. If you can market the virtual event in conjunction with the in-person event, you end up boosting the value of the in-person event. If you market one, then move to the other, then back again, the messaging can…