First Steps to a Virtual Event

In my company, we’re working on setting up our next virtual conference, so I figured I’d start writing some blogs about the whole process. I’ll go step by step as I personally start setting up our event, and you can see really what there is to do for it. At the end of it all, I’ll write up a quick bullet point post that shows all the points in order.

First step is making sure you really have an event. I’m positive you have the audience you need – all you have to do is to reach out to them – so that’s not even a step. You already know your goal with the event, you know you want to save money and time by doing it online – and reach more people.

You can watch the video below, or keep reading underneath it!

Truly, the first thing you should do is contact your speakers. What takes the most time during the setup for an event – especially a virtual event – is gathering your speakers, getting confirmation, contracts, session names, powerpoint slides, session abstracts, and of course the actual recording from your speaker.

You need to contact your hopeful speakers.

  • Contact more speakers than you’ll need, because there are bound to be some that will not be able to participate.
  • Have a date in mind – but do not set it in stone yet. If nearly all of your hopeful speakers can’t make the exact date you want, well, what’s the point?
  • Be flexible. Allow varied topics from the exact ones you’re looking for.
  • Make it relevant. The topics are actually more inviting than the speakers themselves to most attendees. If someone has never heard of Billy Bob but loves hearing about how to build your own spaceship, they won’t mind that they don’t know the speaker.
  • Get excited. Your speakers will reflect your energy. If you’re just going through the motions of another virtual event, if you’re already stressed, or you just plain don’t want to do it, you need to get into a better mindset and send more positive emails. If you sound excited, they’ll get excited too, and they’ll be more likely to participate.

Keep in mind – you won’t get all of your dream speakers – and that’s okay! You’ll get great people participating in your event, and you and your attendees will have a blast.

Everything tends to fall in place in the end – just keep your plans flexible.

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