(This version is for Event Managers. Keep an eye out for Part 2 – specifically for Event Exhibitors! You can send that post to your exhibitors to make sure they get the most out of your event!) You’ve hosted your event, you had a lot of great attendees come see it, you had great engagement,…
Category: webcast
How to Get Your Message Past the Marketing Noise
“Show, don’t tell.” It’s one of the first things you learn when you take an English class. Whether it’s a short story or an essay about Nietzche, you want your audience to believe you’re an authority on whatever you’re talking about, but you can’t just insist that you are that authority. When you’re trying to…
How to Get Sessions on Time
Coordinating successfully with speakers The most difficult part of any online event is coordinating the content. It’s far more difficult than any marketing challenge, getting sponsors, or any other aspect of planning the event. Without your speakers and their presentations, you wouldn’t have an event at all – which is why they are absolutely integral…
Combining Live and Simulated-Live Sessions
As technology advances and events transition smoothly from in-person to online, one thing remains certain – there’s just something our presenters enjoy about giving their sessions live. Online events have a great way to simulate this experience with simulated-live presentations. These are recorded ahead of time at the presenter’s leisure at their home or office…
Should you charge for your online event?
In your to-do list for your event, one of the first things is to decide: are you going to charge attendees to view your event, or are you going to find other ways to cover the cost of hosting? When this question comes up, usually there are two options: Charge attendees to cover the costs…
Virtual Events are Too Expensive!
The cost of virtual or online events is a really big factor when deciding whether or not to host an event this way. Marketing budgets are always pretty tight and approaching the Powers That Be for a budget boost or with a new idea can be nerve-wracking. Luckily, I can set your mind at ease…
How to have Successful Interaction with Virtual Events
The most common concern people express about virtual events – webcasts, online classes, or virtual conferences/trade shows – is the apparent lack of communication between the hosts/speakers and the attendees of the event. Without face-to-face interaction, many are concerned that they will be unable to truly connect with their attendees and will therefore not have…
Getting beyond Marketing Emails
Every marketer’s dream is to have their ideal audience and potential clients come to them. No banner ads, spam marketing emails, or annoying commercials necessary – and it make an advertiser’s job easier. Hands-free marketing is the goal, right? How do you make the marketing process so easy that your clients find you before they…
Adding Value to Your Event with Certification
Nearly every industry in the world encourages, if not requires, continuing education. Typically, this is found in the form of expensive in-person conferences, which to attend, people have to drive across the state, fly across the country, or go to an in-town hotel. Continuing to grow and learn is a huge part of being able to…
5 Reasons Why a Virtual Conference Will be More Successful for You
Events are inherently marketing for the companies involved. Whether the event is meant to be educational, networking, or simply a tradeshow, the end-goal for those arranging the event is marketing. Most companies have a pretty strict budget for all things, but marketing is difficult to quantify, since the results aren’t always immediate or easy to measure….