How to have Successful Interaction with Virtual Events

The most common concern people express about virtual events – webcasts, online classes, or virtual conferences/trade shows – is the apparent lack of communication between the hosts/speakers and the attendees of the event. Without face-to-face interaction, many are concerned that they will be unable to truly connect with their attendees and will therefore not have a very successful event. To help to ease these concerns, I’ve put together a few tips for how to make sure you get the most out of your online interaction.

  • Utilize text and/or video chat for Q&A’s throughout or after your presentation.
    • This feature is a fantastic way to make sure that any questions are answered thoroughly and possibly even better than they would be during an in-person event. If you pre-record your presentations – which is already highly recommended – you have the full duration of your presentation to interact with viewers.You can make connections¬†with them at the beginning, by asking where they’re from, what companies they work for, what the weather is like where they are. You can then easily transition into answering questions. If they don’t seem to have many questions, I highly recommend having a few points to encourage discussion in the chat, such as additional tips or anecdotes. This makes everyone feel at ease and encourages questions and deeper discussion, allowing the attendees to get even more out of the event than an in-person one.

      If you choose to do a video chat Q&A, using a tool like livestream or Google Hangouts, you can really easily make the online event feel nearly identical to an in-person event. You can even invite viewers to join you on the video chat, allowing them to really be a part of the event.

  • Utilize chat in exhibit booths as well.
    • This is another way to make the transition from in-person to online seamless. As a booth administrator, you can reach out to attendees as they enter your booth, just as you would at an in-person event, and offer them some information about your company, services, or simply talk about the event.If your company has sponsored a session, that’s a great time to talk about it. Mention that the session is either coming up, or has happened (and is going to be available On Demand for their leisure), discuss the topic and what they can get from it.

      This approach is great because, instead of poking at the attendee with sales pitches, you’re making a connection with them. People with a connection to a company are far more likely to purchase from them, without the cognitive dissonance that comes from a guilt-based purchase made only to quiet a sales pitch.

  • Set up chat rooms outside of the presentation rooms.
    • This acts as sort of a networking lounge for the attendees and speakers. Instead of being boxed into the topic of a presentation, people are able to find others that are interested in the same topics, but move beyond them. Private chats are a great way for these attendees to ask further questions of the speaker or to connect with a possible business partner.These function exactly the way the outside hall of a conference center does, where attendees go to fill up on coffee and charge their laptops. This too makes the transition from in-person to online seamless.

Have you hosted online events before? What did you find helped you the most with encouraging interaction between attendees and the host/speakers?

 


 

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