Keeping attendees engaged is a tough battle with an online event. Let’s face it, distractions abound! Email arrives, instant messages beckon, heck just typing a new URL in the browser is a threat to their attention to your event.
What can you do to retain attendees – to keep their attention and make the event all it can be for them and for you and your stakeholders?
One thing that has worked repeatedly is the use of between-session messaging and content. As you move through your event, offer additional content between sessions. Rather than just showing “the next session starts in 5 minutes” type messages, consider putting additional content, tips and other elements in the space between sessions.
Here are some great examples that work very well, time after time:
- Interview the speakers – talk to them about real-life, ask for advice, talk about their pets. Basically what you’re looking to do is to help your speakers be “real” to your audience, help your audience get to know the speaker. These are very powerful and can be relatively short. If you’re concerned about topics, pick a central 2 or 3 topics, then ask the same questions to each speaker. This can be things like “what’s your favorite board game” or “what movies have you seen recently” or “are you a dog or a cat person?” All of these are great ice-breakers and can can offer a bit of fun between sessions.
- Add polls between sessions – ask questions of your attendees, see what you can learn, and then present, about your audience. Perhaps even ask the same questions as those above. Then you can get a feel for your audience and help them relate to the content presented.
- Add contests – have treasure hunts in the virtual environment have treasure hunts in the sponsor’s and speaker’s web sites. This is a great way to get people involved and learning all that’s available. You can even score the activities (for every “X” you find, you gain 20 points) – then award a keychain or t-shirt to the winner by points.
- Have chats on Twitter or in the chat tools – guide the chats to include materials just presented (the speaker may be able to provide interesting topics and questions) or on completely unrelated topics to help people get to know one-another.
- Create news segments – talk about very recent headlines between sessions. Make sure the headlines are related to the event. Perhaps even just one or two headlines, then suggest people move to chat or social media you have integrated into the event to discuss the headline. Be sure to give them your opinion (or the opinion of the person presenting the headlines) on the items.
- Have a fun mini-session – this could be an exercise session, a yoga session, stretching that you can lead. This can also be a completely spoof-based segment. Remember, it’s only a few minutes maximum. Have fun with it.
By doing these types of activities, attendee retention jumps by up to 80%. These are real benefits and can substantially impact your event, the attendees involvement in your show and their impression overall for the event.