This question comes up quite a bit. The short answer… if you do it right, is… No. If you can market the virtual event in conjunction with the in-person event, you end up boosting the value of the in-person event. If you market one, then move to the other, then back again, the messaging can…
Tag: Buzz
Foolproof Marketing Strategy – Across All Channels
A question people are always asking is, “How do you profit from _____?” The entire point of marketing, digital or otherwise, is always trying to turn a profit. That’s the point of selling products or services, right? Wrong. I’m going to tell you a secret that I’ve learned from endlessly researching “how to market correctly.”…
Pre-Event Teasers
When you set up your event, you’ll be creating the information pages – the pages that people will use to find out more about your event. Typically these include information about the event, registration, speaker information and sessions. One of the areas you can make a big difference in your attendee’s perception and expectations for…