Every marketer’s dream is to have their ideal audience and potential clients come to them. No banner ads, spam marketing emails, or annoying commercials necessary – and it make an advertiser’s job easier. Hands-free marketing is the goal, right? How do you make the marketing process so easy that your clients find you before they…
Tag: content
Pre-Record or Broadcast Live?
In-person conferences are only slightly different from online events, but one way in which they are vastly different is the presenting style. In-person events are presented live, with the speaker on a stage or at the front of a classroom-style room, speaking to the audience in real-time. They can step off the stage and answer…
Your Speakers are Your Biggest Assets
A conference relies heavily on its content to market the event – which makes a lot of sense. If you see a movie trailer and hate the concept behind it, you aren’t likely to pay money to go see it, let alone waste your time with it. Therefore, it is extremely important to have talented,…
Help Viewers Understand First
Many people approach a webcast or virtual conference session as an opportunity to sell. This ends up driving the content for the session, and it drives the focus and presentation style as well. While it’s certainly possible to present a “pre-sales” type presentation with information about your product or service in hopes of driving the…
Do Virtual Events Hurt Your In-Person Events?
This question comes up quite a bit. The short answer… if you do it right, is… No. If you can market the virtual event in conjunction with the in-person event, you end up boosting the value of the in-person event. If you market one, then move to the other, then back again, the messaging can…
Keep Virtual Event Attendees Engaged
Keeping attendees engaged is a tough battle with an online event. Let’s face it, distractions abound! Email arrives, instant messages beckon, heck just typing a new URL in the browser is a threat to their attention to your event. What can you do to retain attendees – to keep their attention and make the event…
Foolproof Marketing Strategy – Across All Channels
A question people are always asking is, “How do you profit from _____?” The entire point of marketing, digital or otherwise, is always trying to turn a profit. That’s the point of selling products or services, right? Wrong. I’m going to tell you a secret that I’ve learned from endlessly researching “how to market correctly.”…
Digital Marketing Tips, Experiences and Blood, Sweat and Tears
While the virtual event is over (it’s still available on-demand, and free, watch it here), the learning and application of the different experiences and all of the information presented (and there is a LOT there), is just getting started. The GroupHigh event is on-demand and ready to watch – make sure you check out this…
Different types of Content and Delivery
Josh Harrison, Producer vConferenceOnline Different types of Content and Delivery The good news is you have options. The other good news is that it’s not hard to choose your option. I’ve seen many types of events and helped produce content for all of them. The important thing to remember is you have to make your content…
Sessions, Content and Your Attendees
Some keys to great virtual conferences, webcasts and e-learning courses. It’s all about the presentation and a great environment to take it all in. For your event, you will be working on determining the best possible mix of how-to and promotional materials. It’s this mix that will drive the success of future events, will drive…