In your to-do list for your event, one of the first things is to decide: are you going to charge attendees to view your event, or are you going to find other ways to cover the cost of hosting? When this question comes up, usually there are two options: Charge attendees to cover the costs…
Tag: virtual marketing
Simplifying Online Events
Continuing with the theme of “biggest concerns about online events,” another worry I hear from clients is that hosting virtual events just seem so complicated. This is understandable when you’re approaching a medium you haven’t utilized before or even changing hosting platforms. There is a bit of a learning curve usually when starting a new type…
Getting beyond Marketing Emails
Every marketer’s dream is to have their ideal audience and potential clients come to them. No banner ads, spam marketing emails, or annoying commercials necessary – and it make an advertiser’s job easier. Hands-free marketing is the goal, right? How do you make the marketing process so easy that your clients find you before they…
5 Reasons Why a Virtual Conference Will be More Successful for You
Events are inherently marketing for the companies involved. Whether the event is meant to be educational, networking, or simply a tradeshow, the end-goal for those arranging the event is marketing. Most companies have a pretty strict budget for all things, but marketing is difficult to quantify, since the results aren’t always immediate or easy to measure….
The Benefit of Session Tracks
Many online event platforms attempt to copy in-person events, particularly when it comes to sessions. During an in-person event, there are a few rooms set up with perhaps a theme for each (or perhaps none at all). The sessions are presented in each of the rooms and there is typically a ten-fifteen minute break in between…
Do Virtual Events Hurt Your In-Person Events?
This question comes up quite a bit. The short answer… if you do it right, is… No. If you can market the virtual event in conjunction with the in-person event, you end up boosting the value of the in-person event. If you market one, then move to the other, then back again, the messaging can…
Foolproof Marketing Strategy – Across All Channels
A question people are always asking is, “How do you profit from _____?” The entire point of marketing, digital or otherwise, is always trying to turn a profit. That’s the point of selling products or services, right? Wrong. I’m going to tell you a secret that I’ve learned from endlessly researching “how to market correctly.”…
Great Resource for your Digital Marketing Projects
If you haven’t seen it, check out The Outreach Marketing Virtual Summit (it’s free) – it includes key information from a whole host of experts. There is so much great information in this free event – it’s incredible. Here’s the direct link: http://www.vconferenceonline.com/event/home.aspx?id=1092 This was a project by GroupHigh, an outreach marketing firm that rocks…
Producing Content – horses for courses
Why Virtual? Josh Harrison Producer vConferenceOnline Producing Content – horses for courses So I talked about the importance of video in creating an engaging presentation. So for this last article let’s get into some real world HOW. You’ve decided “Josh is right, we should use video in our event.” Congratulations, you’ve made the right choice!…
Why Virtual?
Why Virtual? Josh Harrison, Producer Before we dig into the more technical stuff, I have to get this out of the way to be sure we’re all on the same page (No, my bosses did not make me write this). Chances are, you’re reading this because you have something you need to distribute to an…