A question people are always asking is, “How do you profit from _____?” The entire point of marketing, digital or otherwise, is always trying to turn a profit. That’s the point of selling products or services, right?
Wrong.
I’m going to tell you a secret that I’ve learned from endlessly researching “how to market correctly.”
Focus on your content and how it will help people.
That sounds cheesy and it probably is. After all, we don’t give our services and products away; we sell them! Why wouldn’t we focus on the money we ought to be getting for what we sell?
Customers are more annoyed with marketers than ever. They fast-forward through commercials, ignore banner ads, and generally just scoff at any kind of advertising ploys we try. They’ve seen our tricks plenty of times and they’re tired of it. This is where content marketing, digital marketing, and so many other kinds of marketing become frustrating for all parties.
This is why you should focus on your content. If someone sees your content, understands that you’re trying to help them achieve some goal, they are much more likely to want to buy your product or service, because they know that you can really be an asset to them.
Stop trying to focus on your profits – though don’t sell yourself short. However, if you focus on helping people, they will see your intentions and like you more for it – and that is where the profit comes.