Continuing with the theme of “biggest concerns about online events,” another worry I hear from clients is that hosting virtual events just seem so complicated. This is understandable when you’re approaching a medium you haven’t utilized before or even changing hosting platforms. There is a bit of a learning curve usually when starting a new type…
Tag: attendees
How to have Successful Interaction with Virtual Events
The most common concern people express about virtual events – webcasts, online classes, or virtual conferences/trade shows – is the apparent lack of communication between the hosts/speakers and the attendees of the event. Without face-to-face interaction, many are concerned that they will be unable to truly connect with their attendees and will therefore not have…
5 Reasons Why a Virtual Conference Will be More Successful for You
Events are inherently marketing for the companies involved. Whether the event is meant to be educational, networking, or simply a tradeshow, the end-goal for those arranging the event is marketing. Most companies have a pretty strict budget for all things, but marketing is difficult to quantify, since the results aren’t always immediate or easy to measure….
What kind of virtual event should you host?
You have decided you don’t want to do an in-person event; you want to avoid the hassle, the enormous costs, the inconvenience. Now, you’re ready to dive into the virtual event space…but with what kind of event? Luckily for you, virtual event platforms are malleable and any kind of event you want to host can…
Pre-Record or Broadcast Live?
In-person conferences are only slightly different from online events, but one way in which they are vastly different is the presenting style. In-person events are presented live, with the speaker on a stage or at the front of a classroom-style room, speaking to the audience in real-time. They can step off the stage and answer…
Help Viewers Understand First
Many people approach a webcast or virtual conference session as an opportunity to sell. This ends up driving the content for the session, and it drives the focus and presentation style as well. While it’s certainly possible to present a “pre-sales” type presentation with information about your product or service in hopes of driving the…
Do Virtual Events Hurt Your In-Person Events?
This question comes up quite a bit. The short answer… if you do it right, is… No. If you can market the virtual event in conjunction with the in-person event, you end up boosting the value of the in-person event. If you market one, then move to the other, then back again, the messaging can…
Keep Virtual Event Attendees Engaged
Keeping attendees engaged is a tough battle with an online event. Let’s face it, distractions abound! Email arrives, instant messages beckon, heck just typing a new URL in the browser is a threat to their attention to your event. What can you do to retain attendees – to keep their attention and make the event…
Is Your Virtual Event at the End of the Marketing Cycle?
Your virtual event really should be somewhere in the middle of your efforts, rather than the end-point. Here are some quick tips to bring it all together.
Sessions, Content and Your Attendees
Some keys to great virtual conferences, webcasts and e-learning courses. It’s all about the presentation and a great environment to take it all in. For your event, you will be working on determining the best possible mix of how-to and promotional materials. It’s this mix that will drive the success of future events, will drive…