Simplifying Online Events

Continuing with the theme of “biggest concerns about online events,” another worry I hear from clients is that hosting virtual events just seem so complicated. This is understandable when you’re approaching a medium you haven’t utilized before or even changing hosting platforms. There is a bit of a learning curve usually when starting a new type of marketing strategy, but a lot of virtual event platforms have one or three great solutions to that for you.

  • A Best Practices Guide
    • Typically this is a PDF or document that answers most of the questions you may have about hosting an event with that particular platform. Many online events are self-service, which means that they are simplified as much as possible.

      As someone who’s just purchased an online event, you’re not expected to know how to run the show. You’re expected to know your presenters and exhibitors, as well as to market the event, but actually putting together the event should be as simple as it can be. The success of your event is the paramount concern for the company you bought it from, so they really want to help you as much as possible.

      This document usually is FAQ style, with common questions addressed in step-by-step fashion to help you navigate through the platform. If it’s in PDF format, it usually has links as well, to help you to move through the process in a easy and painless manner.

  • A Project Manager
    • For a lot of platforms, a project manager is an add-on. This is a person who is assigned to your event(s) and who is available for you to call, email, contact however you see fit.

      This person will have helped out with a lot of events before and has been trained extensively on the platform. Not only can they answer your questions, but often they will actually either help you set up the event or take most of it off your hands.

      For instance, with vConferenceOnline, the project manager can actually set up the entire event for you. You will send them abstracts for sessions, information about speakers, even contact information for speakers or exhibitors. They can then contact them directly for all of the information and set everything up for you.

      One great thing about project managers is that they have access to information about previous events. This means statistics and analytics about similar events to your own, allowing you to find out things like: how many sessions will be best? How long should your sessions be? How do you encourage attendees to speak to the exhibitors?

      As above, none of these platforms anticipate you knowing how to host your own online event – that’s why the platforms exist. It’s their job therefore to help you succeed with your event so you’re happy (and they’re happy to!)

  • Live Support
    • For platforms who don’t have project managers, often they will offer live chat or email support to help you out with your event. Similar to the project manager, this will be a team of customer service representatives who are trained on the platform and know the answers to most, if not all, of your questions. If they don’t know the answer, they have access to project managers who do have the answers.

      As with the project manager, this option is typically an add-on for other platforms, not included with the purchase of the event itself. However, the knowledge and experience you can access is well worth it for those who aren’t comfortable with the platform yet!

These three options are usually available on all platforms in some shape or form. The best practices guides are usually included with any event, while the project manager and the live support are typically add-ons. These give you three ways to access the platform’s expertise and experience!

How to have Successful Interaction with Virtual Events

The most common concern people express about virtual events – webcasts, online classes, or virtual conferences/trade shows – is the apparent lack of communication between the hosts/speakers and the attendees of the event. Without face-to-face interaction, many are concerned that they will be unable to truly connect with their attendees and will therefore not have a very successful event. To help to ease these concerns, I’ve put together a few tips for how to make sure you get the most out of your online interaction.

  • Utilize text and/or video chat for Q&A’s throughout or after your presentation.
    • This feature is a fantastic way to make sure that any questions are answered thoroughly and possibly even better than they would be during an in-person event. If you pre-record your presentations – which is already highly recommended – you have the full duration of your presentation to interact with viewers.You can make connections with them at the beginning, by asking where they’re from, what companies they work for, what the weather is like where they are. You can then easily transition into answering questions. If they don’t seem to have many questions, I highly recommend having a few points to encourage discussion in the chat, such as additional tips or anecdotes. This makes everyone feel at ease and encourages questions and deeper discussion, allowing the attendees to get even more out of the event than an in-person one.

      If you choose to do a video chat Q&A, using a tool like livestream or Google Hangouts, you can really easily make the online event feel nearly identical to an in-person event. You can even invite viewers to join you on the video chat, allowing them to really be a part of the event.

  • Utilize chat in exhibit booths as well.
    • This is another way to make the transition from in-person to online seamless. As a booth administrator, you can reach out to attendees as they enter your booth, just as you would at an in-person event, and offer them some information about your company, services, or simply talk about the event.If your company has sponsored a session, that’s a great time to talk about it. Mention that the session is either coming up, or has happened (and is going to be available On Demand for their leisure), discuss the topic and what they can get from it.

      This approach is great because, instead of poking at the attendee with sales pitches, you’re making a connection with them. People with a connection to a company are far more likely to purchase from them, without the cognitive dissonance that comes from a guilt-based purchase made only to quiet a sales pitch.

  • Set up chat rooms outside of the presentation rooms.
    • This acts as sort of a networking lounge for the attendees and speakers. Instead of being boxed into the topic of a presentation, people are able to find others that are interested in the same topics, but move beyond them. Private chats are a great way for these attendees to ask further questions of the speaker or to connect with a possible business partner.These function exactly the way the outside hall of a conference center does, where attendees go to fill up on coffee and charge their laptops. This too makes the transition from in-person to online seamless.

Have you hosted online events before? What did you find helped you the most with encouraging interaction between attendees and the host/speakers?

 


 

Have any questions about hosting a virtual event and want a great platform that will help you every step of the way? Email us at sales@vconferenceonline.com

Find out all about our platform with this interactive demo. Or, go beyond the surface with this in-depth self-guided tour.

Happy event planning!

5 Reasons Why a Virtual Conference Will be More Successful for You

Events are inherently marketing for the companies involved. Whether the event is meant to be educational, networking, or simply a tradeshow, the end-goal for those arranging the event is marketing.

Most companies have a pretty strict budget for all things, but marketing is difficult to quantify, since the results aren’t always immediate or easy to measure. In that case, wouldn’t you want to make sure that any money you put toward marketing is furthering your goals?

Of course you would. So here is a short list of why you should host your events – whether they be classes, conferences, or tradeshows – online and virtually, rather than in-person.

1. Cost.

As I already mentioned above, budgets are tight. Everyone wants to make money, but they don’t want to spend it. With that in mind, here are just a few of the things you end up spending money on with in-person events:

  • Lunches for all attendees and staffWater Cost by scyg
  • Coffee
  • Space for the event
    • space for presentations AND exhibitor booths
  • Security guards
  • Electricity
    • All your attendees will need somewhere to plug in their laptops
  • Clean bathrooms
  • Pens/trinkets at exhibitor booths/check in
  • Staff for check in

And on, and on, and on. None of these are a cost to consider with an online event. Security for payment and the presentations is taken care of by the platform hosting the event.
Coffee/lunches are the responsibility of attendees (as are bathrooms). If you want to do a giveaway, you only have to pay for the few shirts or keychains you decide to give away.

2. Reach

An in-person venue can only hold so many people before the firemen get antsy. Online, you only have to worry about bandwidth. If you have lots of people paying to come to your event (or lots of sponsors helping you with the cost), bandwidth is a truly minute cost. With all this extra space, you can allow so many more people in your event and therefore get your message out to them.

Additionally, only so many people can afford to travel to an in-person event. Your goal is to reach as many people, so why would you limit that? There is a cost to attend, a cost for hotel rooms, a cost for food, plus the cost for time off of work. With an online event, your attendees (and their bosses) don’t have to worry about that, so many more will be able to join you.

3. Leisure

If your presentations are broadcast at a scheduled time, there’s no sweat on the attendees Beach chair silhouette by laobcto watch it as it broadcasts with On Demand capabilities. No matter how many presentations you have at an in-person event, an attendee can only view one at a time.
With On Demand, they can view any presentation they want, anytime they want, wherever they want (with an internet connection).

This makes things a lot easier for your attendees and exponentially raises the value of your event, encouraging more to register and even further increasing your reach. The convenience of watching these presentations online far surpasses the cost of travel.

4. Analytics

If you have to spend money on something, you want to know its effectiveness. Online events provide information that would be creepy (and impossible to obtain) at an in-person event.

You can know things like what presentations an attendee viewed, how long they viewed each for, which booths they went to, whether they participated in the networking chat or presentation chat.

Beyond that, with a company like vConferenceOnline, your project manager has access to the analytics of past events, which means that that person can help you to improve your event based on the successes and failures of previous events.

5. The Ultimate in Greentree by gurica

The whole world is trying to go green, with good reason. You can contribute to this, along with all the other benefits, while saving money. 100% virtual means no paper cups, no plastic food bags, no waste, nothing. If your company is looking to “go green” or if that is already a goal you are pursuing, I highly recommend a virtual event.

 

Have any questions about hosting a virtual event and want a great platform that will help you every step of the way? Email us at sales@vconferenceonline.com

MoreHelp

What kind of virtual event should you host?

You have decided you don’t want to do an in-person event; you want to avoid the hassle, the enormous costs, the inconvenience. Now, you’re ready to dive into the virtual event space…but with what kind of event?

Luckily for you, virtual event platforms are malleable and any kind of event you want to host can be done online. However, before you start setting anything up for your event, you should choose the format, as that changes a lot of things down the line.

What kind of events are possible online? All. But here are a few categories to give you an idea.

Classroom-Silhouette-300pxWebinars

Webinars are typically one (or two) sessions – these don’t usually have exhibitors and
feature a smaller “footprint” with a 1-2 page registration site.  When the attendee gets to the site, they are taken to the session room during the day of the event, and to the on-
demand menu while the event is in on-demand mode.  There is not usually a conference lobby, nor are there typically exhibitor booths. However, both can be added, depending on what you envision for your event.

Online Courses

Online Courses are similar to an online university class, but shorter. These are typically several sessions (usually fewer than 15) usually offered for a fee and  starting on a specific date, with ongoing on-demand access for a period of time.  This sounds very “variable” – an example would be 12 sessions on a topic, starting on August 1 and available to attendees for a period of 30 days.  Typically, there aren’t exhibitors for courses, although sponsors and/or exhibitors are possible.  There is usually a class- or session-ending quiz and you can issue a certificate of completion if the test is passed with the score you provide.

Virtual Conferences/Online Trade ShowsProfessional-People-Silhouette-300px

These are larger virtual events, typically featuring more than two sessions/presentations.  They can include as few as 2 and as many as 150+ sessions running across many days and 12 rooms or tracks of simultaneous sessions.  Typically, with an exhibit hall, these events can also be free for attendees, paid or freemium model events. However, all aspects, including the price for attendees, are easily customizable.

Which one works for you?

This all seems very wide-open and variable – there is a lot of overlap between the events. The biggest change between them is what audience you are trying to reach. Webinars are typically free and focused on getting leads for a sponsor or yourself. Courses are focused on teaching and are usually the product you are trying to sell – there is almost never a sales message in this format. Virtual conferences are focused on educating and selling, with the sessions for educating the viewer and the exhibit hall to encourage them to talk to sponsors.

The good news is that all of these event types are extremely successful online. Each event, whether it is pre-recorded and broadcast on a schedule, broadcast live, or allows the viewer to choose when and which session to watch, at some point can allow the viewer to watch at their leisure. With an On Demand section of each event available, you can access a large international audience and spread your message further than you could with an in-person event.

Have any questions about hosting a virtual event and want a great platform that will help you every step of the way? Email us at sales@vconferenceonline.com

 

Pre-Record or Broadcast Live?

In-person conferences are only slightly different from online events, but one way in which they are vastly different is the presenting style. In-person events are presented live, with the speaker on a stage or at the front of a classroom-style room, speaking to the audience in real-time. They can step off the stage and answer the audiences’ questions while being a foot or two away from them and everything they say is live. This is great for a personal touch to events, but with a larger event, the personalization fades.

For online, virtual events, you have a few different options to try to replicate this experience while broadcasting your message and knowledge to a large audience. You can pre-record your sessions or host them live. If you host them live, through a livestream, you can even use a service like Google Hangouts to invite attendees to ask questions in real time while showing their face and using their own voice.

So, what are the pros and cons of each option?

From the platform standpoint, it makes no difference if an event is live or pre-recorded. The platform will work with either and it’s all about what makes you more comfortable.

Live sessions are great because the presenter has (hopefully) rehearsed their presentation and knows it like the back of their hand. A live panel-style session can be personalized to the audience. They can submit questions before the session via social media or text chat. Those questions are then answered during the session, which adds a nice touch for the audience.

However, live sessions carry a threat to your event as well. If the presenter is late, has connection issues, forgets their slides, has background noise, doesn’t wear something appropriate, or just has an “off” day, it can reflect badly on your event and brand. This is why pre-recorded sessions have their own benefits.

With a pre-recorded session, you can approve it ahead of time, cut out background noise, ensure that it aligns with the high quality event you are arranging. If you decide to do a 100% On Demand event, where the attendees are able to choose which session they want to watch at their leisure, this is the only option – and it’s a great way to make sure each presentation is up to your high standards!

Both types of presentations – live and pre-recorded – have their pros and cons. Make sure you figure out what the aim of your event is before you choose which will fit the best for you.

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Have any questions about hosting a virtual event and want a great platform that will help you every step of the way? Email us at sales@vconferenceonline.com

Happy event planning!

Help Viewers Understand First

Many people approach a webcast or virtual conference session as an opportunity to sell. This ends up driving the content for the session, and it drives the focus and presentation style as well.

While it’s certainly possible to present a “pre-sales” type presentation with information about your product or service in hopes of driving the sale, you might want to consider a different approach, particularly if you don’t have a captive audience.  A “captive audience” is one that can’t leave, that must watch your presentation.  This might be the case if you’re presenting sales training or other required materials.

But, if you’re talking with potential customers, or trying to woo customers into upgrades and enhanced service offerings, presenting a sales pitch or making sure you cover your marketing bullet points might be the last thing you really want to present.  You’ll probably find that this causes people to click away, to stop listening and to become disengaged with your message, brand and presentation.

It’s just too easy to click away, or become distracted with email or have a thousand other things that get in the way of the attendee’s attention.  An online presentation is, by necessity, a different animal from an in-person presentation.  You need to turn on the expertise, the creativity and answer the “what can you do for me” question that all of the attendees are struggling with in their own minds.

To do this, consider providing information.  REAL information – lessons learned, best practices, etc.  These are the things a viewer can watch, learn from, and apply to their own world.  Talk about things you’ve run into.  Talk about customers and situations that have come up that show you have both a sense of humor and a problem-solving approach.

When you provide real-world information and experience, and you provide take-away, actionable information, the viewer will appreciate it.  You’ll be seen as the expert, the one to go to for more information, more services.  With an online presentation, it’s much more like a conversation with a viewer than a presentation AT a viewer.

Here are some quick ideas to get you started:

  • Provide a quick 5 or 10 tip best practices sheet they can download.
  • Provide an idea sheet that gives unique ideas that can spur other ideas the viewer can use to be successful.
  • Provide a “common pitfalls, and how to avoid them” sheet
  • Give a checklist of things to cover or consider

By providing takeaways, and giving actionable items, your viewer will be engaged and care about what you’re presenting.  It’s not enough to just have great slides.  Give a worksheet or other item that can be put into play immediately.  Make the viewer look good in the eyes of their boss and/or customers and you’ll immediately be seen as a benefit to their work, and you can show that you’re trustworthy.

Sure, you can show a slide or two about your product or service at the end, but first give the viewer something they can relate to and depend on.  Then help them see how your offering can help.

One last thing – don’t handicap the information you provide.  In other words, provide ALL fully-usable information in the sheets or takeaways you provide.  Don’t give 3, then say “contact me for the other 10.”  You’ll only make your viewer resent you and feel like the whole thing was a setup for sales.

People understand that sales are needed, they just don’t want to be sold.  Help them understand first.  The sales and marketing will follow.

Do Virtual Events Hurt Your In-Person Events?

This question comes up quite a bit.  The short answer… if you do it right, is…

No.

If you can market the virtual event in conjunction with the in-person event, you end up boosting the value of the in-person event.  If you market one, then move to the other, then back again, the messaging can get very confusing to your audience.  You need to work the shows together, then you can clearly show how your audience benefits from each venue.

One of the successful things that is done is using the online event as a promotional tool, but also as a pre-event tool.  Using this approach, you can help your audience attend the in-person event in possibly a more prepared, informed way.  Here are some ideas to help integrate the two types of events:

  • Hold pre-conference pre-sessions.  These sessions are presented by your speakers and include information that will get the audience ready for the in-person event.  Of course you don’t need (or want) to present the entire in-person session, but you can present the items that help people better understand what will be shown.
  • Consider pre- and post-conference classes or supporting sessions.  You can offer these as an add-on to your in-person registration.  These can be multi-session presentations and provide deep information for attendees.  Then, when they come to the event, they can learn how to apply and further use the information from the pre-con.  These can also be a way to get deeper involved in the materials presented, since the multiple sessions will be focused on a single topic whereas sessions in the in-person event typically are single sessions and stand alone.
  • Use pre-sessions to introduce topics and introduce homework to get people thinking along common lines.
  • Use virtual events to provide additional information about and by your vendors and sponsors.  These virtual events are great ways to further leverage your relationships with your sponsors and provide additional opportunity for the sponsors to interact with and gain information from your audience.  Keep in mind, you can keep the virtual event online after the in-person event, so your vendors can continue working with your audience in on-demand mode.
  • Consider adding “best of” type sessions after the in-person event has completed.  You can add them to the virtual event and use it as an additional touch point to work with your audience.  Simply capture the sessions at the in-person event, then announce that you’ll be adding the top 5 (or 10 or whatever works well for you) sessions to the virtual event in the weeks following the event.
  • Consider live-streaming your keynote presentations or key presentations from industry experts – this can further integrate your events (online and virtual) and show why people should attend both.  They get to see the live session and they get to experience the online virtual event.

There are a whole host of ways you can leverage virtual conferences, webcasts and webinars and in-person events.  From marketing to extending content to outreach to follow-up, the virtual event platform can significantly boost your in-person events.

As you write up your attendee and sponsor offerings, consider adding an option to add the virtual event items you’ll be offering.  Do the inverse on the virtual event registration – adding options to include the in-person event.  By integrating the two, you can leverage your audience, not split your messaging and gain additional ways people can take in your events, talk with sponsors and more.

Virtual events can be a powerful add-on and powerful marketing tool for your in-person events.  So many people make the mistake of assuming it’s one or the other for their audience.  Done right however, it allows you to extend your in-person event’s interaction with your audience in exciting ways.

Keep Virtual Event Attendees Engaged

Keeping attendees engaged is a tough battle with an online event.  Let’s face it, distractions abound!  Email arrives, instant messages beckon, heck just typing a new URL in the browser is a threat to their attention to your event.

What can you do to retain attendees – to keep their attention and make the event all it can be for them and for you and your stakeholders?

One thing that has worked repeatedly is the use of between-session messaging and content.  As you move through your event, offer additional content between sessions.  Rather than just showing “the next session starts in 5 minutes” type messages, consider putting additional content, tips and other elements in the space between sessions.

Here are some great examples that work very well, time after time:

  • Interview the speakers – talk to them about real-life, ask for advice, talk about their pets.  Basically what you’re looking to do is to help your speakers be “real” to your audience, help your audience get to know the speaker.  These are very powerful and can be relatively short.  If you’re concerned about topics, pick a central 2 or 3 topics, then ask the same questions to each speaker.  This can be things like “what’s your favorite board game” or “what movies have you seen recently” or “are you a dog or a cat person?”  All of these are great ice-breakers and can can offer a bit of fun between sessions.
  • Add polls between sessions – ask questions of your attendees, see what you can learn, and then present, about your audience.  Perhaps even ask the same questions as those above.  Then you can get a feel for your audience and help them relate to the content presented.
  • Add contests – have treasure hunts in the virtual environment have treasure hunts in the sponsor’s and speaker’s web sites.  This is a great way to get people involved and learning all that’s available.  You can even score the activities (for every “X” you find, you gain 20 points) – then award a keychain or t-shirt to the winner by points.
  • Have chats on Twitter or in the chat tools – guide the chats to include materials just presented (the speaker may be able to provide interesting topics and questions) or on completely unrelated topics to help people get to know one-another.
  • Create news segments – talk about very recent headlines between sessions.  Make sure the headlines are related to the event.  Perhaps even just one or two headlines, then suggest people move to chat or social media you have integrated into the event to discuss the headline.  Be sure to give them your opinion (or the opinion of the person presenting the headlines) on the items.
  • Have a fun mini-session – this could be an exercise session, a yoga session, stretching that you can lead.  This can also be a completely spoof-based segment.  Remember, it’s only a few minutes maximum.  Have fun with it.

By doing these types of activities, attendee retention jumps by up to 80%.  These are real benefits and can substantially impact your event, the attendees involvement in your show and their impression overall for the event.

Is Your Virtual Event at the End of the Marketing Cycle?

One thing that seems to come up quite a lot is that marketing leads up to the virtual event.  The event is the target or goalposts for the marketing work.  People get all involved putting together the different campaigns that will support the event, make sure the word gets out, etc.

Some food for thought – the virtual event really should be somewhere in the middle of your efforts, rather than the end-point.  Some quick tips:

  • Your event should reinforce your messaging presented in your campaigns – it should provide additional information for attendees and provide them a “what’s next” plan – should they contact you?  Will you be contacting them?  What is the purpose of the contact?  For example, if you’re event is in and industry you provide a service for, the next steps might be how you can help the attendee apply the things they learned at the event.  This helps them get started and realize the value of the event.
  • Your event can provide opening comments to talk about the things that will be presented, then closing comments to talk about application of those items.  Close the circle, help attendees get their arms around what’s been presented.  You can help with this by organizing your event into sections, tracks or rooms depending on how you’ll be doing your event.
  • Consider a pre-event webcast or short video.  This will help attendees get moving on their understanding of your content.
  • Pre-publish your slides, if possible.  This gives you another touch point with attendees, and it helps them come to your event with your messaging in mind, and they’ll be and feel more prepared.  You can, of course, use this as a good point to not only point out the slides available, but point them in the direction of your site, your blog or other items that are helpful.
  • Contact attendees after the event – let them know where they can watch on-demand, let them know about related items on your own site or blog – basically connect the dots between the event and your offerings.  “We had a great session (watch it on-demand here) about XYZ – when you’re finished watching, be sure to check out my blog post on the subject here” — that type of thing gives attendees a good handle on the items and helps move them beyond the event with a purpose.
  • Consider offering sessions from the event as exclusive webcasts – you can run them in the future to reinforce the value of the event content, to re-establish contact and provide information to new potential attendees for your next event.

Essentially, the big takeaway is that you want to make sure your event is PART of your overall plan, not the endpoint.  It’s much more valuable to you, and your attendees, if everyone is able to connect those elusive dots.

Sessions, Content and Your Attendees

Some keys to great virtual conferences, webcasts and e-learning courses.  It’s all about the presentation and a great environment to take it all in.

For your event, you will be working on determining the best possible mix of how-to and promotional materials.  It’s this mix that will drive the success of future events, will drive expectations of this and future events and will help your attendees make the most of your sessions…

“But wait, I’m not selling stuff at my event!”

Sure, you might not be selling goods and services directly, but you are selling, at the very least, your event.  Your services.  Your next event.  Your content.  You are “selling” because you have to convince people it’s worth it to spend their time on your event.  It’s critical to keep in mind that you have to earn their time and attention.  They call it “spending time” and “paying attention” for a reason after all. 

A couple of quick tips on putting together sessions.  

Speaker Intros, Bios and Contact Info
Speakers should focus on the meat of the session.  By this I mean that speakers should avoid bragging about their accomplishments, should avoid talking about their products (unless the session is clearly a demo-based session of course).  Instead, consider having an event host that talks about and introduces the speaker.  Spend 60-90 seconds at the start of the session to outline the presenter’s qualifications and their background, projects and how to contact them (and whether they’re available for consulting/gigs/etc.).  

At the end of the presentation, consider coming back in the session and thanking the speaker, again offering contact info.  Using these two informational points (the intro and exit points), you can show that the speaker is authoritative, you give the audience a handle on the presentation so they know what to expect.  In addition, the audience knows you won’t be talking forever about the presenter, it’ll be a quick intro, then into the meat of the presentation.  It let’s them know they’re not wasting their time or attention. 

Content (content, content, content)
It’s far better to have an information-packed 20 minute session than a too-long-for-the-content 60 minute session.  Attendees are much more concerned with excellent information, tips, experiences and real-world information than they are with filling an allotted time slot.  Make sure your speakers are keeping presentations on track and that the attendees can take in and use the information as quickly as possible.  

In today’s “short attention span theater” type world, it’s critical to give points that can be used immediately, while also giving direction and food for thought type guidance for looking a bit more to the future.  

It can also help to follow the rule of:

  • Tell them what you’ll be telling them
  • Tell them what you want to tell them
  • Tell them what you told them

This lets you present what you’ll be talking about – then the topic at hand.  Wrap it up with a summary and touch on the key points and attendees will have a great opportunity to really ingest the information you’re presenting.  

It’s About the Attendees
No matter if you’re producing a virtual event for sponsors, for continuing education, best practices, tips, tricks or something else entirely, it’s about the attendees.  They need to be able to get the most from your content and speakers.  If you don’t have attendees for your virtual event (webcast, webinar, virtual conference or online learning course), you’ll have a hard time continuing with the virtual event in the future.  

Content (and presentation) truly is king.