One of the more important options you have when selecting a virtual event platform revolves around customization options. You’re already putting in major effort in creating and providing your virtual event, so the customization (being able to contribute your own look and feel on several key elements) is the fit and finish to your event…
Author: Stephen Wynkoop
Help Viewers Understand First
Many people approach a webcast or virtual conference session as an opportunity to sell. This ends up driving the content for the session, and it drives the focus and presentation style as well. While it’s certainly possible to present a “pre-sales” type presentation with information about your product or service in hopes of driving the…
Fundamental Choices: Live vs. Pre-Recorded or Pre-Produced
One thing we constantly work with clients on understanding is the use of pre-recorded, or pre-produced sessions vs. live, on-the-air content. Generally speaking, the decision from a quality and control standpoint is extremely clear. You want to pre-record your sessions. Why is this? It comes down to quality of content and control of your event….
Where Do I Begin?
Getting your first virtual conference or event up and running can be a daunting task – but it’s really not as big of a hill as it may seem initially. Remember the old adage, “How do you eat an elephant? One bite at a time*.” It’s the same with an event. (source) The really great…
Do Virtual Events Hurt Your In-Person Events?
This question comes up quite a bit. The short answer… if you do it right, is… No. If you can market the virtual event in conjunction with the in-person event, you end up boosting the value of the in-person event. If you market one, then move to the other, then back again, the messaging can…
Keep Virtual Event Attendees Engaged
Keeping attendees engaged is a tough battle with an online event. Let’s face it, distractions abound! Email arrives, instant messages beckon, heck just typing a new URL in the browser is a threat to their attention to your event. What can you do to retain attendees – to keep their attention and make the event…
Virtual Conferences Are, Indeed, Underrated – Here’s a Look at WHY
Great article posted to Convince and Convert about virtual events, what it can do for your business, impact of the sessions, community and more. Here’s a link to the article It’s a great way to work with your community of customers, partners and contacts – it’s also an excellent tool to educate and generally get…
How Long Does It Take? (To create and start an virtual conference?)
This may be one of the most often asked questions about setting up an event: how much lead time do you need prior to getting an event up, running and online to allow it to be successful? Unfortunately, the short answer is, “It depends.” Fortunately, we can pretty reliably call out what specifically it depends on….
Digital Marketing Tips, Experiences and Blood, Sweat and Tears
While the virtual event is over (it’s still available on-demand, and free, watch it here), the learning and application of the different experiences and all of the information presented (and there is a LOT there), is just getting started. The GroupHigh event is on-demand and ready to watch – make sure you check out this…
Great Resource for your Digital Marketing Projects
If you haven’t seen it, check out The Outreach Marketing Virtual Summit (it’s free) – it includes key information from a whole host of experts. There is so much great information in this free event – it’s incredible. Here’s the direct link: http://www.vconferenceonline.com/event/home.aspx?id=1092 This was a project by GroupHigh, an outreach marketing firm that rocks…