Many online event platforms attempt to copy in-person events, particularly when it comes to sessions. During an in-person event, there are a few rooms set up with perhaps a theme for each (or perhaps none at all). The sessions are presented in each of the rooms and there is typically a ten-fifteen minute break in between…
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Your Speakers are Your Biggest Assets
A conference relies heavily on its content to market the event – which makes a lot of sense. If you see a movie trailer and hate the concept behind it, you aren’t likely to pay money to go see it, let alone waste your time with it. Therefore, it is extremely important to have talented,…
First Steps to a Virtual Event
If you’re working on a virtual conference or convention, you already know your goals… so what really are your first steps? Contact your speakers!
Help Viewers Understand First
Many people approach a webcast or virtual conference session as an opportunity to sell. This ends up driving the content for the session, and it drives the focus and presentation style as well. While it’s certainly possible to present a “pre-sales” type presentation with information about your product or service in hopes of driving the…
Fundamental Choices: Live vs. Pre-Recorded or Pre-Produced
One thing we constantly work with clients on understanding is the use of pre-recorded, or pre-produced sessions vs. live, on-the-air content. Generally speaking, the decision from a quality and control standpoint is extremely clear. You want to pre-record your sessions. Why is this? It comes down to quality of content and control of your event….
Where Do I Begin?
Getting your first virtual conference or event up and running can be a daunting task – but it’s really not as big of a hill as it may seem initially. Remember the old adage, “How do you eat an elephant? One bite at a time*.” It’s the same with an event. (source) The really great…
Do Virtual Events Hurt Your In-Person Events?
This question comes up quite a bit. The short answer… if you do it right, is… No. If you can market the virtual event in conjunction with the in-person event, you end up boosting the value of the in-person event. If you market one, then move to the other, then back again, the messaging can…
Keep Virtual Event Attendees Engaged
Keeping attendees engaged is a tough battle with an online event. Let’s face it, distractions abound! Email arrives, instant messages beckon, heck just typing a new URL in the browser is a threat to their attention to your event. What can you do to retain attendees – to keep their attention and make the event…
Foolproof Marketing Strategy – Across All Channels
A question people are always asking is, “How do you profit from _____?” The entire point of marketing, digital or otherwise, is always trying to turn a profit. That’s the point of selling products or services, right? Wrong. I’m going to tell you a secret that I’ve learned from endlessly researching “how to market correctly.”…
Virtual Conferences Are, Indeed, Underrated – Here’s a Look at WHY
Great article posted to Convince and Convert about virtual events, what it can do for your business, impact of the sessions, community and more. Here’s a link to the article It’s a great way to work with your community of customers, partners and contacts – it’s also an excellent tool to educate and generally get…